BigAmbition is a HIT among students?

BigAmbition was launched in November last year to address the dramatic decline in student uptake of IT-related degree courses, despite strong growth in the sector. The campaign was to focus on showing young people what a job in technology is really like, and encourage them to consider education and careers in the industry.

Fronted by an interactive website, the campaign included competitions with the chance to win work experience with companies like Sony and Microsoft.

The results speak for themselves – BigAmbition has had a Big Impact!

- More than 50,000 people have visited the BigAmbition website.
- 81% of students surveyed said that because of BigAmbition, they're more likely to consider an IT degree/career.
- 69% of website registrations are girls.
- 96% say they'd recommend the site to a friend.